Getting Traffic to Your Website
Having a current website to represent your business is a great start to growing your name and getting new clients.
However, having a website isn’t enough any more.
Time and money in marketing your website must be addressed to get results.
Let’s take a look at some ways you can get Google’s Search Engine (and others) to drive traffic to your site.
Before Your Site is Being Built
Register your domain name (www.yourbusinessname.com) for as many years as you can budget out. Google looks at this information very closely, but behind the scenes…only you and Google know.
If you only have it registered for one or two years, they don’t consider you “serious” about your business and will rank your site significantly lower than those who have purchased for 3 plus years or more.
After Your Site is Built
The items suggested in this list have been staples in the SEO (search engine optimization) world.
Although no site that we are aware of has ever been penalized, only “congratulated” for a job well done, Google could in a flash change it’s algorithms to grade your site differently.
However, at this time, these are effective ways to drive traffic to your site and move through the ranks of Google.
-Vlog (video blog) regularly
-Podcast regularly & list with Podcasting Companies
-Monthly Newsletters/Email Marketing
-PPC (pay per click) Ads
-Guest blog posts
-Post to generate likes, comments & shares on Social Media Platforms (Facebook, Twitter, Instagram, Pintrest)
Those are many stable ways to generate more eyes on your site, move you through the ranks of google, but there are a few things that you can do that’s not online.
-Direct Mail Campaign
-Vehicle Signage (magnets/wraps/partial wraps)
Keeping it Real
So many people I know have brilliant ideas and are eager to start or continue down the entrepreneur path, which is great and terribly inspiring!
However, where the lack of planning and budgeting usually hits a small business owner, is the marketing.
It doesn’t matter how great your widget is, how wonderful your pricing or how over the moon your customer service…unless people know who you are and where to find you, your business will not survive.
You don’t have to know all about marketing, but at the very least you’ve read this article and now know some avenues you can take to bring a partner on, hire an eager college intern or just hire a 3rd party company to do the work for you.
No matter which direction you want to go in, just take action.
For more ways you can get more traffic to your site, check out Forbes article “10 Proven Ways to Market your Website.